When a Crying Customer Is Your Goal

Great customer experience creates emotions that customers want to share with others. It's the best referral business to have, and it all starts with what you do that's remarkable in the eyes of your customer. more »

Profitability & ROI: The New Language of Selling

Bob Rickert, author of Profit Heroes, shares a true to life story about how a talented incumbent seller loses the deal-of-a-lifetime to a new Value Seller and shares how to avoid the same fate. more »

What Great Personal Branding Looks Like from The Customer’s View

Mary Poul, publisher of Sales Mastery magazine, shares how to think like your customer to guide how you develop your personal brand. more »

What Separates Repeat Sales Winners from 2nd Best

Mike Schultz and John E. Doerr, best-selling authors of Rainmaking Conversations studied more than 700 B2B purchases to determine, "What really makes a difference when it comes to sales?" more »